Identifier: belltelephone6667mag00amerrich (find matches)
Title: Bell telephone magazine
Year: 1922 (1920s)
Authors: American Telephone and Telegraph Company American Telephone and Telegraph Company. Information Dept
Subjects: Telephone
Publisher: (New York, American Telephone and Telegraph Co., etc.)
Contributing Library: Prelinger Library
Digitizing Sponsor: Internet Archive

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iesin short-haul transmission as the waveguide cabledoes for long haul. . . . In our business the potentialities of a new tech-nology are a long way from being topped off. As a matter of fact, if there is one overriding lesson inthe history of the telephone, it is that growth andprogress depend on a constant probing for new po-tentialities in communications service. Our business was born of research and it has grownthrough research. . . . This is our investment in thefuture. . . . What its yield will be is beyond preciseprediction. But I do know we have no more cherishedasset than our capacity to change, to innovate. Chamber of CommerceBaltimore, MarylandNovember 8, 7965 Surely we can never forget — in applying new tech-nology to our own business practices — that theultimate test of everything we do is the satisfactionand convenience of the customer. He is the one whoshouldnt be folded, spindled or mutilated. U. S. Indeperident Telephone AssociationNew York CityOctober 18, 7965 10
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We number our customers in the millions. . . . Butwe serve them one at a time. More and more, it seems to me, the publics opin-ion of the telephone company will reflect its sense ofthe personal interest we show in all our dealings.... It is because of this desire — the natural, under-standable desire for personal attention—that we havemade it a precept of our business that, whatever mira-cles automation might achieve, our customers willalways have access to a real, live human being — anemployee equipped and trained to be helpful. NAWGA Convention Chicago March 7, 7966 Managing Change The management of change in our society is a part-nership — a partnership between enterprise and inno-vation, between invention and investment. Each hasobligations to the other — enterprise to support thequest for truth from which all new things come, torun the risk of untried ways; innovation to provide acontinuously evolving practical specification for progress. Ohio State UniversitY Conferenc

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