Identifier: belltelephone6667mag00amerrich (find matches)
Title: Bell telephone magazine
Year: 1922 (1920s)
Authors: American Telephone and Telegraph Company American Telephone and Telegraph Company. Information Dept
Subjects: Telephone
Publisher: (New York, American Telephone and Telegraph Co., etc.)
Contributing Library: Prelinger Library
Digitizing Sponsor: Internet Archive

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yle or fashion. Ours isa basic approach; our designing must be generic bynature. If the most contemporary of design can becalled classic, then call us classicists. On creativity One of the best stories I know on creativity has todo with Edwin Land. While in Santa Fe on vacation,Land was taking snapshots of his family with a stand- ard camera. His little daughter wanted to know whyshe couldnt see the pictures right then and there.Walking around town. Land kept thinking: Thatsa good question. Why cant you? As he recalls it now, Within an hour, the camera,the film, and the physical chemistry became so clearto me that — with a great sense of excitement — Ihurried over to the place where our patent attorneywas staying (in Santa Fe by coincidence). I was ableto describe to him in great detail a dry camera, acamera that would give you the picture immediatelyafter you snapped the shutter. This ties in with a theory I have developed. Withineach of us is a memory tube in which everything we
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Working with 3 young staff member in tiis New York office, MrDreyfuss suggests some design changes. The public today, he once said, is getting better designed goods than the wealthy gotforty years ago in made-to-order products. 23

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